{"id":7160,"date":"2021-07-09T01:11:00","date_gmt":"2021-07-09T01:11:00","guid":{"rendered":"http:\/\/deepview.com.tw\/?p=7160"},"modified":"2023-04-18T10:22:04","modified_gmt":"2023-04-18T10:22:04","slug":"do-you-know-martech","status":"publish","type":"post","link":"https:\/\/deepview.com.tw\/do-you-know-martech\/","title":{"rendered":"\u5c0d\u65bc MarTech  \u4f60\u4e86\u89e3\u591a\u5c11\uff1f"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote has-medium-font-size is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u81ea 2020 \u5e74\u53d7\u75ab\u60c5\u885d\u64ca\u8207\u5f71\u97ff\u81f3\u4eca\uff0c\u6578\u4f4d\u884c\u92b7\u4e5f\u9762\u81e8\u76f8\u7576\u5927\u7684\u8f49\u8b8a\uff0c\u4e0d\u8ad6\u662f\u5728\u5ee3\u544a\u6295\u653e\u4e0a\u3001\u64cd\u4f5c\u7b56\u7565\u9762\u4e0a\uff0c\u5927\u5927\u7684\u6539\u8b8a\u4e86\u4ee5\u5f80\u7684\u6a21\u5f0f\uff1b\u5f9e\u8a31\u591a\u7522\u696d\u3001\u6d88\u8cbb\u6a21\u5f0f\u4f86\u770b\uff0c\u75ab\u60c5\u662f\u500b\u91cd\u5927\u7684\u8f49\u6369\u9ede\uff0c\u800c\u904e\u4e86\u6b64\u8f49\u6298\uff0c\u537b\u518d\u96e3\u56de\u5230\u904e\u5f80\uff0c\u9019\u662f\u6bcf\u500b\u4eba\u90fd\u5fc5\u9808\u610f\u8b58\u5230\u7684\u4e8b\u60c5\u3002<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/deepview.com.tw\/wp-content\/uploads\/2023\/02\/line_\u5de5\u4f5c\u5340\u57df-1_\u5de5\u4f5c\u5340\u57df-1-1-1024x43.png\" alt=\"\" class=\"wp-image-10883\" width=\"997\" height=\"41\" srcset=\"https:\/\/deepview.com.tw\/wp-content\/uploads\/2023\/02\/line_\u5de5\u4f5c\u5340\u57df-1_\u5de5\u4f5c\u5340\u57df-1-1-1024x43.png 1024w, https:\/\/deepview.com.tw\/wp-content\/uploads\/2023\/02\/line_\u5de5\u4f5c\u5340\u57df-1_\u5de5\u4f5c\u5340\u57df-1-1-300x13.png 300w, https:\/\/deepview.com.tw\/wp-content\/uploads\/2023\/02\/line_\u5de5\u4f5c\u5340\u57df-1_\u5de5\u4f5c\u5340\u57df-1-1-768x32.png 768w, https:\/\/deepview.com.tw\/wp-content\/uploads\/2023\/02\/line_\u5de5\u4f5c\u5340\u57df-1_\u5de5\u4f5c\u5340\u57df-1-1.png 1200w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f1f1f1\">\n<div class=\"wp-block-rank-math-toc-block\"><h3>\u76ee\u9304<\/h3><nav><ul><li class=\"\"><a href=\"#\u4ec0\u9ebc\u662f-mar-tech-\uff1f\u8eab\u70ba\u884c\u92b7\u4eba\u4f60\u5fc5\u9808\u77e5\u9053\">\u4ec0\u9ebc\u662f MarTech \uff1f\u8eab\u70ba\u884c\u92b7\u4eba\u4f60\u5fc5\u9808\u77e5\u9053<\/a><\/li><li class=\"\"><a href=\"#\u884c\u92b7\u81ea\u52d5\u5316\u8207\u5ba2\u6236\u9ad4\u9a57\u4e4b\u9593\u7684\u5e73\u8861\">\u884c\u92b7\u81ea\u52d5\u5316\u8207\u5ba2\u6236\u9ad4\u9a57\u4e4b\u9593\u7684\u5e73\u8861<\/a><\/li><li class=\"\"><a href=\"#\u672a\u4f86-10-\u5e74-mar-tech-\u767c\u5c55\uff1aai\u662f\u95dc\u9375\u6240\u5728\">\u672a\u4f8610\u5e74 MarTech \u767c\u5c55\uff1aAI\u662f\u95dc\u9375\u6240\u5728<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u4ec0\u9ebc\u662f-mar-tech-\uff1f\u8eab\u70ba\u884c\u92b7\u4eba\u4f60\u5fc5\u9808\u77e5\u9053\">\u4ec0\u9ebc\u662f MarTech \uff1f\u8eab\u70ba\u884c\u92b7\u4eba\u4f60\u5fc5\u9808\u77e5\u9053<\/h2>\n\n\n\n<p>\u5f9e 2019 \u5e74\u958b\u59cb\uff0cMarTech ( \u884c\u92b7\u79d1\u6280 ) \u4e00\u8a5e\u5728\u53f0\u7063\u53d7\u5230\u5927\u91cf\u95dc\u6ce8\uff0c\u662f Marketing \u8207 Technology \u7684\u7d50\u5408\uff0c2011 \u5e74\u7531\u7f8e\u570b\u884c\u92b7\u79d1\u6280\u5927\u6703\u73fe\u4efb\u4e3b\u5e2d\u66a8 HubSpot \u884c\u92b7\u8edf\u9ad4\u516c\u53f8\u526f\u7e3d\u88c1 Scott Brinker \u63d0\u51fa\u3002\u622a\u81f3 2020 \u5e74\uff0cMarTech \u89e3\u6c7a\u65b9\u6848\u7684\u76f8\u95dc\u516c\u53f8\u5df2\u7d93\u4f86\u5230 8000 \u9593\uff0c\u7531\u6b64\u53ef\u898b\uff0c\u5176\u9818\u57df\u4e0d\u50c5\u767c\u5c55\u5feb\u901f\u3001\u4e26\u4e14\u7af6\u722d\u4e5f\u76f8\u7576\u5f37\u70c8\u3002<\/p>\n\n\n\n<p>&#8221; \u884c\u92b7\u79d1\u6280 &#8221; \u7d93\u5e38\u904b\u7528\u5728\u7c21\u5316\u8207\u81ea\u52d5\u5316\u884c\u92b7\u6d41\u7a0b\uff0c\u540c\u6642\u63d0\u4f9b\u5404\u7a2e\u89e3\u6c7a\u65b9\u6848\u89f8\u53ca\u4e26\u5438\u5f15\u76ee\u6a19\u5ba2\u6236 ( Target Audience\uff09\u3002Scott Brinker \u5c07\u5176\u5206\u70ba\u516d\u5927\u9818\u57df\uff0c\u5305\u62ec\uff1a\u5ee3\u544a\u8207\u63a8\u5ee3 ( Advertising &amp; Promotion )\u3001\u5167\u5bb9\u8207\u9ad4\u9a57 ( Content &amp; Experience )\u3001\u793e\u7fa4\u95dc\u4fc2 ( Social &amp; Relationships )\u3001\u5546\u696d\u92b7\u552e ( Commerce &amp; Sales )\u3001\u6578\u64da\u61c9\u7528 ( Data ) \u8207\u7ba1\u7406 ( Management )\u3002<\/p>\n\n\n\n<p>\u800c\u5728\u9762\u5c0d\u6d88\u8cbb\u8005\u65c5\u7a0b\u7684\u7834\u788e\uff0c\u4f5c\u70ba\u884c\u92b7\u4eba\u7684\u6211\u5011\uff0c\u8a72\u5982\u4f55\u59a5\u5584\u61c9\u7528\u884c\u92b7\u79d1\u6280\u5de5\u5177\uff0c\u4f86\u52a0\u901f\u884c\u92b7\u6d41\u7a0b\u7684\u9032\u5c55\u8207\u7b56\u7565\u56e0\u61c9\uff0c\u6b63\u662f\u6211\u5011\u5fc5\u9808\u9762\u5c0d\u7684\u8ab2\u984c\u53ca\u5fc5\u9808\u52a0\u901f\u8173\u6b65\u53bb\u8ddf\u9032\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/deepview.com.tw\/wp-content\/uploads\/2021\/08\/S__1597446.jpg\" alt=\"\" class=\"wp-image-7162\" width=\"666\" height=\"376\" srcset=\"https:\/\/deepview.com.tw\/wp-content\/uploads\/2021\/08\/S__1597446.jpg 1024w, https:\/\/deepview.com.tw\/wp-content\/uploads\/2021\/08\/S__1597446-300x169.jpg 300w, https:\/\/deepview.com.tw\/wp-content\/uploads\/2021\/08\/S__1597446-768x432.jpg 768w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><figcaption class=\"wp-element-caption\"><strong>( \u5716\u7247\u4f86\u6e90\uff1achiefmartec.com The Martech 5000 )<\/strong><br>2020\u5e74\u4f54\u6bd4\u6700\u9ad8\u7684\u5169\u985e\u5206\u5225\u70ba\uff1aContent &amp; Experience\uff08\u5167\u5bb9\u8207\u9ad4\u9a57\uff09\u3001Social &amp; Relationships\uff08\u793e\u7fa4\u8207\u9867\u5ba2\u95dc\u4fc2\uff09<\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u884c\u92b7\u81ea\u52d5\u5316\u8207\u5ba2\u6236\u9ad4\u9a57\u4e4b\u9593\u7684\u5e73\u8861\">\u884c\u92b7\u81ea\u52d5\u5316\u8207\u5ba2\u6236\u9ad4\u9a57\u4e4b\u9593\u7684\u5e73\u8861<\/h2>\n\n\n\n<p>MarTech\u884c\u92b7\u79d1\u6280\u61c9\u7528\u6578\u5343\u7a2e\uff0c2021 \u5e74\u767c\u5c55\u6838\u5fc3\u5c07\u96e2\u4e0d\u958b\u300eData-driven \u6578\u64da\u9a45\u52d5 \u300f\u3001\u300eAutomation \u81ea\u52d5\u5316\u300f\u8207\u300eAI \u4eba\u5de5\u667a\u80fd\u300f\u3002\u85c9\u7531\u7d2f\u7a4d\u5927\u91cf\u6578\u64da\u3001\u53d7\u773e\u5206\u7fa4\u3001\u5efa\u7acb\u6e9d\u901a\u7ba1\u9053\uff0c\u900f\u904e\u81ea\u52d5\u5316\u5de5\u5177\u518d\u884c\u92b7\uff0c\u4e26\u66f4\u9032\u4e00\u6b65\u904b\u7528 AI \u5206\u6790\u9867\u5ba2\u559c\u597d\u3001\u500b\u4eba\u5316\u63a8\u85a6\uff0c\u9019\u5c07\u6703\u662f 2021 \u5e74\u884c\u92b7\u95dc\u9375\u8da8\u52e2\uff01<\/p>\n\n\n\n<p>Scott Brinker \u66fe\u5728 2019 \u5e74 Inforshare \u4e00\u5834\u6f14\u8b1b\u4e2d\uff0c\u4ee5\u300cThe map is not the terrain.\u300d\u6307\u51fa\uff1a\u67d0\u7269\u7684\u8868\u8c61\uff0c\u53ef\u80fd\u5be6\u969b\u4e0a\u4e26\u4e0d\u662f\u5b83\u7684\u6a23\u5b50\u3002\u4ed6\u8a8d\u70ba\u73fe\u5be6\u4e16\u754c\u5c31\u50cf\u4e00\u5f35\u5730\u5716\uff0c\u800c\u9019\u5f35\u5730\u5716\u5176\u5be6\u662f\u4e00\u500b\u884c\u92b7\u81ea\u52d5\u5316\u5e73\u53f0\uff0c\u5373\u4f7f\u5728\u884c\u92b7\u81ea\u52d5\u5316\u4e2d\u64c1\u6709\u7684\u6240\u6709\u6578\u64da\uff0c\u4e5f\u4e0d\u4ee3\u8868\u662f\u8a72\u5ba2\u6236\u6240\u6709\u7684\u6578\u64da\u3002<\/p>\n\n\n\n<p>\u5f9e\u516c\u53f8\u3001\u5ba2\u6236\u9ad4\u9a57\u5169\u8ef8\u7dda\u505a\u63a2\u8a0e\uff0c\u80fd\u767c\u73fe\u5be6\u65bd\u8b93\u516c\u53f8\u8b8a\u9ad8\u6548\u7387\u7684\u4e8b\u60c5\u6642\uff0c\u5c0d\u65bc\u5ba2\u6236\u9ad4\u9a57\u5bb9\u6613\u76f8\u5c0d\u4e0a\u964d\u4f4e\uff1b\u63db\u53e5\u8a71\u4f86\u8aaa\uff0c\u5167\u90e8\u4f7f\u7528\u6280\u8853\u4f86\u81ea\u52d5\u5316\u4e8b\u60c5\u6642\uff0c\u4e5f\u5f88\u5bb9\u6613\u5ffd\u8996\u516c\u53f8\u5167\u90e8\u91cd\u8981\u6307\u6a19 \u4e00 \u5ba2\u6236\u9ad4\u9a57\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/deepview.com.tw\/wp-content\/uploads\/2021\/08\/S__1597449.jpg\" alt=\"\" class=\"wp-image-7163\" width=\"659\" height=\"370\" srcset=\"https:\/\/deepview.com.tw\/wp-content\/uploads\/2021\/08\/S__1597449.jpg 553w, https:\/\/deepview.com.tw\/wp-content\/uploads\/2021\/08\/S__1597449-300x168.jpg 300w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><figcaption class=\"wp-element-caption\">( \u5716\u7247\u64f7\u53d6\u65bc Infoshare 2019 \u2013 Scott Brinker\uff1aThe New Rules of Marketing Technology &amp; Operations )<\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>\u5728\u9762\u5c0d\u81ea\u52d5\u5316\u670d\u52d9\u4e0b\uff0c\u96d6\u7136\u66f4\u52a0\u4fbf\u5229\u3001\u5feb\u901f\uff0c\u800c\u4eba\u6027\u5316\u9019\u9ede\u537b\u4e5f\u4e0d\u53ef\u5ffd\u7565\u8ddf\u7d0d\u5165\u3002Scott Brinker \u900f\u904e\u56db\u5927\u8c61\u9650\u300c\u96c6\u4e2d\u5316\u300d\u3001\u300c\u81ea\u52d5\u5316\u300d\u3001\u300c\u53bb\u4e2d\u5fc3\u5316\u300d\u3001\u300c\u4eba\u6027\u5316\u300d\uff0c\u8a0e\u8ad6\u6539\u9769\u7684\u6838\u5fc3\u3001\u95dc\u9375\u53ca\u5fc3\u614b\uff0c\u6307\u51fa\u81ea\u52d5\u5316\u662f\u95dc\u65bc\u6548\u7387\u7684\u81ea\u52d5\u5316\u548c\u53bb\u4e2d\u5fc3\u5316\uff0c\u901a\u5e38\u662f\u5275\u65b0\u767c\u751f\uff1b\u800c\u4eba\u6027\u5316\u662f\u6211\u5011\u9032\u5165\u96c6\u4e2d\u5316\u54c1\u724c\u7684\u95dc\u9375\u6240\u5728\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/deepview.com.tw\/wp-content\/uploads\/2021\/08\/S__1597452.jpg\" alt=\"\" class=\"wp-image-7164\" width=\"655\" height=\"364\" srcset=\"https:\/\/deepview.com.tw\/wp-content\/uploads\/2021\/08\/S__1597452.jpg 878w, https:\/\/deepview.com.tw\/wp-content\/uploads\/2021\/08\/S__1597452-300x166.jpg 300w, https:\/\/deepview.com.tw\/wp-content\/uploads\/2021\/08\/S__1597452-768x426.jpg 768w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><figcaption class=\"wp-element-caption\">( \u5716\u7247\u64f7\u53d6\u65bc Infoshare 2019 \u2013 Scott Brinker\uff1a The New Rules of Marketing Technology &amp; Operations )<\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u672a\u4f86-10-\u5e74-mar-tech-\u767c\u5c55\uff1aai\u662f\u95dc\u9375\u6240\u5728\">\u672a\u4f8610\u5e74 MarTech \u767c\u5c55\uff1aAI\u662f\u95dc\u9375\u6240\u5728<\/h2>\n\n\n\n<p>\u5728\u4eca\u5e74 4 \u6708\uff0cawoo \u8209\u8fa6\u300cMarTech Asia 2021 \u884c\u92b7\u79d1\u6280\u9ad8\u5cf0\u6703\u300d\uff0c\u7279\u5225\u9080\u8acb\u5230\u884c\u92b7\u79d1\u6280\u4e4b\u7236 Scott Brinker \u900f\u904e\u8996\u8a0a\u9023\u7dda\u7684\u65b9\u5f0f\uff0c\u8207\u5927\u773e\u5206\u4eab\u53bb\u7a0b\u5f0f\u5316\u7684\u884c\u92b7\u61c9\u7528\u7684\u672a\u4f86\u3002Scott \u5f9e Chiefmartec.com \u7684\u5de5\u4f5c\u7d93\u9a57\u5206\u4eab\uff0c\u89c0\u5bdf\u5230\u672a\u4f86\u8da8\u52e2\u662f\u5c07\u7cfb\u7d71\u5ef6\u4f38\u70ba\u7121\u4ee3\u78bc\u7684\u4ea4\u4e92\u5f0f\u5167\u5bb9\uff0c\u4e5f\u5c31\u662f\u6240\u8b02\u7684\u53bb\u7a0b\u5f0f\u5316\u5de5\u5177\uff0c\u7121\u9808\u7de8\u5beb\u4efb\u4f55\u7a0b\u5f0f\u78bc\u5c31\u53ef\u4ee5\u958b\u767c\u4f7f\u7528\uff0c\u884c\u92b7\u4eba\u4e0d\u9700\u8981\u5177\u5099\u7a0b\u5f0f\u80cc\u666f\u4e5f\u53ef\u4ee5\u5efa\u69cb\u6e2c\u8a66\u3001\u8a08\u7b97\u548c\u8a55\u4f30\u5de5\u5177\u3002<\/p>\n\n\n\n<p>\u5f8c\u75ab\u60c5\u6642\u4ee3\u4e2d\uff0c\u7121\u7a0b\u5f0f\u78bc\u5de5\u5177\u5c07\u6703\u8b93\u884c\u92b7\u4eba\u7528\u66f4\u5feb\u7684\u901f\u5ea6\u8abf\u6574\u884c\u92b7\u7b56\u7565\uff0c\u518d\u52a0\u4e0a AI \u8207\u6a5f\u5668\u5b78\u7fd2\u7684\u61c9\u7528\uff0c\u4e5f\u8b93\u7121\u7a0b\u5f0f\u78bc\u5de5\u5177\u9069\u7528\u65bc\u500b\u4eba\u3001\u4e14\u529f\u80fd\u8b8a\u5f97\u66f4\u5f37\u5927\u591a\u5143\uff0c\u4e0d\u50c5\u4f7f\u884c\u92b7\u4eba\u80fd\u5920\u5efa\u7acb\u81ea\u6709\u7684\u5167\u5bb9\u8207 APP \u61c9\u7528\uff0c\u984d\u5916\u5275\u9020\u51fa\u5177\u50f9\u503c\u7684\u516c\u53f8\u8cc7\u7522\uff0c\u4e5f\u8b93\u539f\u672c\u4ee5\u516c\u53f8\u70ba\u5c0e\u5411\u7684\u7d93\u6fdf\u6a21\u5f0f\u9010\u6f38\u8f49\u5411\u5230\u5275\u4f5c\u8005\u7d93\u6fdf\uff0c\u672a\u4f86\u900f\u904e\u9019\u4e9b\u7121\u7a0b\u5f0f\u78bc\u5de5\u5177\uff0c\u6bcf\u500b\u4eba\u90fd\u80fd\u5275\u9020\u81ea\u6709\u7684\u5167\u5bb9\u8cc7\u7522\u7372\u5f97\u6536\u5165\u3002( <a href=\"https:\/\/martechasia.awoo.ai\/martech-asia-2021\/\" data-type=\"URL\" data-id=\"https:\/\/martechasia.awoo.ai\/martech-asia-2021\/\" target=\"_blank\" rel=\"noopener\">\u60f3\u4e86\u89e3\u66f4\u591a\u7121\u7a0b\u5f0f\u78bc\u5de5\u5177<\/a> )<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u4e00\u500b\u6210\u529f\u7684\u7121\u7a0b\u5f0f\u78bc\u5de5\u5177\uff0c\u9700\u7b26\u5408\u4ee5\u4e0b\u4e09\u500b\u91cd\u8981\u4e14\u4e92\u76f8\u95dc\u806f\u7684\u529f\u80fd\uff1a<\/p>\n\n\n\n<p>\u81ea\u52d5\u5316\uff1a\u8b93\u65e5\u5e38\u5de5\u4f5c\u8207\u6d41\u7a0b\u6709\u81ea\u52d5\u5316\u7684\u80fd\u529b<br>\u6574\u5408\uff1a\u5c07\u6578\u64da\u8207\u5176\u4ed6\u5e73\u53f0\u4e32\u9023\u5728\u4e00\u8d77<br>\u589e\u5f37\uff1a\u64c1\u6709\u5275\u9020\u8207\u5206\u6790\u7684\u80fd\u529b<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u5728\u9762\u5c0d AI \u8207\u7121\u7a0b\u5f0f\u78bc\u5de5\u5177\u7684\u6d6a\u6f6e\u4e0b\uff0c\u884c\u92b7\u4eba\u5f97\u4ee5\u8df3\u812b\u51fa\u539f\u672c\u884c\u92b7\u6846\u67b6\uff0c\u53bb\u5275\u9020\u66f4\u5177\u50f9\u503c\u7684\u884c\u92b7\u7b56\u7565\u3002( <a href=\"https:\/\/chiefmartec.com\/2021\/03\/marketing-superpowers-ai-code-transform-every-marketer-maker\/\" data-type=\"URL\" data-id=\"https:\/\/chiefmartec.com\/2021\/03\/marketing-superpowers-ai-code-transform-every-marketer-maker\/\" target=\"_blank\" rel=\"noopener\">\u60f3\u4e86\u89e3\u66f4\u591a\u7121\u7a0b\u5f0f\u78bc\u5de5\u5177<\/a> )<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/deepview.com.tw\/wp-content\/uploads\/2021\/08\/S__1597455.jpg\" alt=\"\" class=\"wp-image-7165\" width=\"656\" height=\"368\" srcset=\"https:\/\/deepview.com.tw\/wp-content\/uploads\/2021\/08\/S__1597455.jpg 768w, https:\/\/deepview.com.tw\/wp-content\/uploads\/2021\/08\/S__1597455-300x168.jpg 300w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><figcaption class=\"wp-element-caption\">( \u5716\u7247\u64f7\u53d6\u65bc chiefmartec.com )<\/figcaption><\/figure><\/div>\n\n\n<p><em>\u7e3d\u7d50<\/em><\/p>\n\n\n\n<p>\u96a8\u8457 MarTech \u8d8a\u4f86\u8d8a\u9ad8\u6f32\uff0c\u4e5f\u66f4\u591a\u4eba\u5728\u601d\u8003\u4eba\u5de5\u667a\u6167\u6700\u7d42\u6703\u4e0d\u6703\u53d6\u4ee3\u4eba\uff0c\u4f46\u5982 Scott Brinker \u6240\u8aaa\uff0c\u7a2e\u985e\u6108\u4f86\u6108\u591a\u7684\u6578\u64da\u5c31\u50cf\u6cb9\u5f69\uff0c\u96a8\u8457\u8272\u5f69\u4e00\u591a\uff0c\u6703\u6709\u66f4\u7d30\u7dfb\u7684\u5283\u5206\u548c\u61c9\u7528\uff0c\u800c\u62ff\u756b\u7b46\u7684\u4eba\u624d\u662f\u6700\u91cd\u8981\u7684\u3002\u53ea\u8981\u6211\u5011\u80fd\u5920\u6e05\u695a\u8a8d\u77e5\u4f7f\u7528\u7684\u76ee\u7684\uff0c\u7d93\u7531\u79d1\u6280\u50b3\u905e\u50f9\u503c\u7d66\u60f3\u6e9d\u901a\u7684\u53d7\u773e\u7fa4\uff0c\u4eba\u5c31\u6c38\u9060\u4e0d\u6703\u88ab\u53d6\u4ee3\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u5ef6\u4f38\u95b1\u8b80<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.deepview.com.tw\/ready-to-face-matket\/\" data-type=\"URL\" data-id=\"https:\/\/www.deepview.com.tw\/ready-to-face-matket\/\">\u771f\u7684\u6e96\u5099\u597d\u9762\u5c0d\u5e02\u5834\u4e86\u55ce\uff1f<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.deepview.com.tw\/covid19howtobrand\/\" data-type=\"URL\" data-id=\"https:\/\/www.deepview.com.tw\/covid19howtobrand\/\">\u75ab\u60c5\u4e0b\u7684\u793e\u7fa4\u65b0\u73a9\u610f\u5152<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.deepview.com.tw\/covid19-return\/\" data-type=\"URL\" data-id=\"https:\/\/www.deepview.com.tw\/covid19-return\/\">\u75ab\u60c5\u53c8\u8d77 \u662f\u5371\u6a5f\u9084\u662f\u8f49\u6a5f\uff1f<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u81ea 2020 \u5e74\u53d7\u75ab\u60c5\u885d\u64ca\u8207\u5f71\u97ff\u81f3\u4eca\uff0c\u6578\u4f4d\u884c\u92b7\u4e5f\u9762\u81e8\u76f8\u7576\u5927\u7684\u8f49\u8b8a\uff0c\u4e0d\u8ad6\u662f\u5728\u5ee3\u544a\u6295\u653e\u4e0a\u3001\u64cd\u4f5c\u7b56\u7565\u9762\u4e0a\uff0c\u5927\u5927\u7684\u6539\u8b8a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,6],"tags":[],"_links":{"self":[{"href":"https:\/\/deepview.com.tw\/wp-json\/wp\/v2\/posts\/7160"}],"collection":[{"href":"https:\/\/deepview.com.tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deepview.com.tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deepview.com.tw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/deepview.com.tw\/wp-json\/wp\/v2\/comments?post=7160"}],"version-history":[{"count":2,"href":"https:\/\/deepview.com.tw\/wp-json\/wp\/v2\/posts\/7160\/revisions"}],"predecessor-version":[{"id":12307,"href":"https:\/\/deepview.com.tw\/wp-json\/wp\/v2\/posts\/7160\/revisions\/12307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deepview.com.tw\/wp-json\/wp\/v2\/media\/7161"}],"wp:attachment":[{"href":"https:\/\/deepview.com.tw\/wp-json\/wp\/v2\/media?parent=7160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deepview.com.tw\/wp-json\/wp\/v2\/categories?post=7160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deepview.com.tw\/wp-json\/wp\/v2\/tags?post=7160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}